It has perhaps never been easier to know what is trendy. We no longer have to wait for the next season, a magazine or what appears in the shop windows. We are served it every single day. In the feed, on TikTok, from the people we follow and through algorithms that eventually know our taste quite well. It makes it easy to get inspired, but maybe also a little harder to know what we actually like ourselves. Because when everyone sees the same references, follows the same trends
